CEIR GLOBAL VIRTUAL EVENT TRENDS SERIES Case Study: 1st Arabia Tradeshows & Conferences 2 CHINA GLOBAL TRADE WEEK KSA Technology used: Global Trade Week VE https://www.globaltradeweek.com/Index This event provided an opportunity for business owners, professional buyers, wholesalers and import/export organizations in the Middle East and North Africa who are seeking new sources for their products and services. This show is normally held in person though due to the pandemic was held virtually. In September 2020, 1st Arabia was the official organizer for this event in Saudi Arabia which lasted one week. The organization provided all aspects of event management: distributing invitations, securing sponsorships and exhibitors, inviting governmental bodies and recruiting speakers to participate in the opening ceremony. This was a commercial enterprise focused on ultimately matching buyers with sellers of products. Exhibitors promoted their products on this platform. There was no education, though there was an opening ceremony with official government speakers. Participation and Financial Outcomes Attendance A total of 400 professionals attended. Attendance was free and was easy to secure via sending invites to 1st Arabia’s database.
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