CEIR GLOBAL VIRTUAL EVENT TRENDS SERIES Case Study: 1st Arabia Tradeshows & Conferences 4 event, so for example, having only 10 companies in a given product category was not as extensive as 1st Arabia would have liked to meet the needs and interests of participants. Though Revenues Were Disappointing, Strategic Objectives Were Achieved Pricing was not 100% satisfactory. The sources for sponsorships for this event were the Chinese and Saudi Arabian governments. Though the event did not generate satisfactory revenues for 1st Arabia it enabled the organization to conduct this work for the strategic objective of establishing a relationship and sharing interests with the Chinese organization. This platform is very important to the Chinese and Saudi governments to support their industries. Another purpose for running this event was to get experience running a virtual event. It was a first-time endeavor for 1st Arabia. ICCA 59TH CONGRESS, RIYADH HUB The ICCA Congress has become the must-attend event for all involved in international association meetings, providing high quality education on the latest trends in association meetings and the newest technologies and processes to help organize better meetings. The ICCA Congress is a unique platform for meetings industry professionals and association executives. This was the second virtual event run by 1st Arabia. The outcome of this initiative was more successful. ICCA 59th Congress was a hybrid event in 2020. The global event brought its membership together via eight hub events in different regions throughout the world, where participation in each hub included chances to