Attendee Acquisition Trends Driving Growth

The Attendee Acquisition Trends Driving Growth study is a comprehensive overview of strategies and approaches used by B2B exhibition attendee marketers today to achieve their goals in this time of recovery. It is global in scope. It includes benchmarks and insights related to: factors considered for marketing planning; performance metrics; marketing messaging; marketing channel tactics; discounts and premiums; use of marketing automation and dashboards; out-of-pocket costs; revenues generated by attendee fees and more. This series is available as a complimentary download for CEIR subscribers and IAEE members.

  • Attendee Acquisition Trends Driving Growth: Report One - Planning, Performance Metrics, Costs, Gross Revenues and Outcomes
    Attendee Acquisition Trends Driving Growth: Report One - Planning, Performance Metrics, Costs, Gross Revenues and Outcomes
  • Attendee Acquisition Trends Driving Growth: Report Three - Areas of Focus for Improvement for Future Attendee Acquisition Efforts
    Attendee Acquisition Trends Driving Growth: Report Three - Areas of Focus for Improvement for Future Attendee Acquisition Efforts
  • Attendee Acquisition Trends Driving Growth: Report Two - Marketing Channel Mix, Messaging and Other Tactics that Drive Recovery
    Attendee Acquisition Trends Driving Growth: Report Two - Marketing Channel Mix, Messaging and Other Tactics that Drive Recovery