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  • 2021 CEIR Index Reports
  • 2022 CEIR Index Reports
  • Attendee Floor Engagement
  • Attendee Retention Insights
  • Attendee ROI Playbook
  • B2B Exhibition Sponsorship Playbook
  • Changing Environment of Exhibitions
  • Digital Toolkit to Enhance the Attendee Experience
  • Global Virtual Event Trends
  • Head of Marketing Insights Series
  • How to Grow Attendance
  • Industry Insights
  • Omnichannel Marketing Insights
  • Webinars

How to Grow Attendance

This report series offers a resource for staff responsible for attendee marketing for North American business-to-business (B2B) exhibitions. It provides benchmarks on common practices throughout a marketing campaign cycle, including planning, tactics used to reach and communicate with target audiences, and methods used to evaluate outcomes. It documents the state of attendee marketing practices and pinpoints elements of approaches that are found among organizations successful in increasing attendance. In addition to benchmarks, each report offers insights from marketing professionals and their commentary from the marketing trenches.

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How to Grow Attendance

This report series offers a resource for staff responsible for attendee marketing for North American business-to-business (B2B) exhibitions. It provides benchmarks on common practices throughout a marketing campaign cycle, including planning, tactics used to reach and communicate with target audiences, and methods used to evaluate outcomes. It documents the state of attendee marketing practices and pinpoints elements of approaches that are found among organizations successful in increasing attendance. In addition to benchmarks, each report offers insights from marketing professionals and their commentary from the marketing trenches.

  • 2018 How to Grow Attendance: Part 1
    2018 How to Grow Attendance: Part 1
  • 2018 How to Grow Attendance: Part 2
    2018 How to Grow Attendance: Part 2
  • 2018 How to Grow Attendance: Part 3
    2018 How to Grow Attendance: Part 3
  • 2018 How to Grow Attendance: Part 4
    2018 How to Grow Attendance: Part 4

How to Grow Attendance

This report series offers a resource for staff responsible for attendee marketing for North American business-to-business (B2B) exhibitions. It provides benchmarks on common practices throughout a marketing campaign cycle, including planning, tactics used to reach and communicate with target audiences, and methods used to evaluate outcomes. It documents the state of attendee marketing practices and pinpoints elements of approaches that are found among organizations successful in increasing attendance. In addition to benchmarks, each report offers insights from marketing professionals and their commentary from the marketing trenches.

  • 2018 How to Grow Attendance: Part 1
    2018 How to Grow Attendance: Part 1
    Author: CEIR
    More Info
  • 2018 How to Grow Attendance: Part 2
    2018 How to Grow Attendance: Part 2
    Author: CEIR
    More Info
  • 2018 How to Grow Attendance: Part 3
    2018 How to Grow Attendance: Part 3
    Author: CEIR
    More Info
  • 2018 How to Grow Attendance: Part 4
    2018 How to Grow Attendance: Part 4
    Author: CEIR
    More Info

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  • 2021 CEIR Index Reports