Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor

The Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor Report Series provides benchmarks and insights to help brand marketers and organizers understand which attendee and exhibitor engagement approaches are working best today in a post-pandemic world and which are most effective in supporting specific exhibitor goals. This year, the geographic scope of the study is North America, including exhibitor and organizers active in the U.S., Canadian and Mexican markets.

  • Balancing Digital Tactics, Show Services, and DIY Marketing for Exhibitor Success
    Balancing Digital Tactics, Show Services, and DIY Marketing for Exhibitor Success
  • Exhibition Floor Networking Opportunities Outside Exhibit Booths
    Exhibition Floor Networking Opportunities Outside Exhibit Booths
  • Exhibition Floor Product Opportunities Outside Exhibit Booths
    Exhibition Floor Product Opportunities Outside Exhibit Booths
  • Exhibition Learning Activities Outside Exhibit Booths
    Exhibition Learning Activities Outside Exhibit Booths
  • Exhibitor Future Outlook – Areas to Improve and Interest in New Models
    Exhibitor Future Outlook – Areas to Improve and Interest in New Models
  • Exhibitor In-booth Tactics: People, Product, Learning and Other Strategies
    Exhibitor In-booth Tactics: People, Product, Learning and Other Strategies
  • How Exhibitors Evaluate Outcomes
    How Exhibitors Evaluate Outcomes
  • How Organizers Evaluate Outcomes and Future Outlook
    How Organizers Evaluate Outcomes and Future Outlook