B2B Exhibition Sponsorship Playbook

This is a five report series providing a comprehensive overview of B2B exhibition sponsorship practices in North America. The B2B Exhibition Sponsorship Playbook series compiles organizer and exhibitor practices in a unique format, comparing organizer offerings and practices to those of exhibitors. It provides valuable industry benchmarks and insights on what is working to help organizers and exhibitors adjust programs to enhance their success.

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  2019 B2B Exhibition Sponsorship Playbook: Part 1

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  2019 B2B Exhibition Sponsorship Playbook: Part 2

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  2019 B2B Exhibition Sponsorship Playbook: Part 3

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  2019 B2B Exhibition Sponsorship Playbook: Part 4

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  2019 B2B Exhibition Sponsorship Playbook: Part 5