Attendee Floor Engagement

This is an eight report series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics enjoy high attendee usage – a signal of high engagement. Commentary from exhibitors is also provided illustrating how key trends are put into action.

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  2017 Attendee Floor Engagement: Part 1

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  2017 Attendee Floor Engagement: Part 2

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  2017 Attendee Floor Engagement: Part 3

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  2017 Attendee Floor Engagement: Part 4

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  2017 Attendee Floor Engagement: Part 5

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  2017 Attendee Floor Engagement: Part 6

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  2017 Attendee Floor Engagement: Part 7

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  2017 Attendee Floor Engagement: Part 8